Fibr.ai wants to re-invent CRO with an agentic web experience layer. Here’s why it matters

Most Marketing teams have someone regularly running Conversion Rate Optimization (CRO) to tweak and improve web pages and the overall web experience. But even with CRO tools, there's still a lot of manual work. Fibr.ai argues that AI agents can automate much of that manual effort and fundamentally change how Marketing teams approach web optimization, argues Ankur Goyal, CEO and co-founder.

Marketers spend a lot of time designing personalized ads, emails, and even social media posts, only for the click to go to a static landing page or website. All that personalized effort wasted. Prospective customers don’t get what they expect, lose interest, and drop off the website. Hello, high bounce rates.

Then there’s the website itself. Research shows that website visitor traffic is declining, but the traffic that remains is more qualified and comes for very specific purposes. If you aren’t giving them the ...