Extending Personalization in Sitecore XM Cloud using Custom Conditions in Sitecore Personalize

• Personalization in Sitecore XM Cloud: What’s New, What’s Different, and What It’s Built On! – where I introduced the out-of-the-box personalization capabilities in XM Cloud.
• Getting Started with Personalization in Sitecore XM Cloud: Enable, Extend, and Execute  – where I walked through how to set up personalization and begin using it effectively.

While XM Cloud embedded personalization (found within Pages) offers an excellent, out-of-the-box solution for common personalization needs, it has a key limitation: it restricts you to a predefined set of marketer-friendly conditions. This streamlined, page-variant-based approach is quick to implement for scenarios like localizing content by geography or targeting new vs. returning visitors, making it a great starting point for content authors.

The Need for a Deeper Personalization Engine

But here’s the limitation: XM Cloud is built for speed, scalability, and a smooth content authoring experience. It doesn’t let you create custom conditions inside Pages ...