ExpressVPN's road to accessible privacy — is it really possible in 2026?

By overhauling its pricing structure and solving complex engineering hurdles on macOS, ExpressVPN focused 2025 on making privacy "accessible" to everyone

If 2024 was about maintaining the status quo, 2025 was the year ExpressVPN aggressively adapted its business model and technical backend to meet the modern user where they are. For a provider long known for its premium price point and rigid structure, the last 12 months have marked a significant pivot toward flexibility.

According to Andreas Theodorou, Head of Technical and Strategic Communications at ExpressVPN, the defining theme of the year was ensuring that high-level privacy tools weren't just available, but "accessible" and technically robust enough to survive the next generation of threats.

“While a lot of people may choose to focus on the negatives here, and sensationalise the cat-and-mouse game of cybersecurity, there have been some real positives that deserve our attention,” Theodorou notes ...