Exploring how service management is now a key asset in elite sport

The football season is now in full swing, and Europe’s top football clubs are preparing for one of the busiest periods of the season. While fans focus towards what’s unfolding on the pitch, the quieter workings are taking place behind the scenes - redefining how elite clubs operate and deliver results on behalf of customers (fans) and their staff.

From managing travel logistics and player welfare to coordinating media, merchandising and ticketing operations, the modern football club is a complex organization. As the pressure to deliver results intensifies, so does the need for operational excellence and efficiency.

AI-led customer and employee experience platforms are now helping some of the biggest names in football - including reigning European champions Paris Saint-Germain (PSG), as well as Celtic and Everton; transforming their internal operations with AI-powered service management and employee experience (EX) solutions.