Expanding access to visual design across the enterprise - Canva customers tell their stories

Fast-growing visual design vendor Canva has an enterprise strategy that's straight out of the pages of Clayton Christensen's business classic, The Innovator's Dilemma — appeal to the unmet needs of the broad population who sit outside the inner circle of those with specialist skills and budget. The strategy is working well, based on the testimony of enterprise customers invited by Canva to speak at a briefing with industry analysts in London earlier this year.

As well as ease-of-use, the big unlock for Canva users is that they can edit designs that have been created by professional designers without having to tangle with the complexity — and expense — of a professional design tool. Any Canva design can be edited by any authorized user (now expanded to include even more source formats). At Coca-Cola Europacific Partners (CCEP), the world's largest independent Coca-Cola bottler, this means that marketing teams in countries ...