Exclusive Interview with Nikhil Dudwadkar, Head of Marketing, Kaspersky, India– Building Trust and Purpose-Driven Growth in B2B Marketing

In this exclusive interview, Nikhil Dudwadkar discusses how purpose-driven storytelling, data-led insights, and trust form the foundation of modern B2B marketing. He shares how Kaspersky’s mission to create a safer digital world shapes his leadership philosophy, emphasizing the importance of aligning brand strategy with demand generation, fostering cross-functional collaboration, and driving meaningful engagement through authenticity and innovation.

IT Voice- Your career reflects strong expertise across B2B marketing, demand generation, and brand strategy. How has your journey shaped your approach to marketing leadership?

Nikhil Dudwadkar- My marketing leadership is shaped by a strong belief in building trust through purpose-driven storytelling and measurable impact, a mindset that aligns closely with Kaspersky’s mission to build a safer digital world. Just as Kaspersky leverages deep threat intelligence to stay ahead of evolving cyber risks, I focus on actionable insights to drive growth across B2B channels. At each stage, I’ve aimed to ...