Exclusive Interview: ADATA’s Vision for Growth and Innovation in the Indian Market

We sat down with the leadership team at ADATA Technology to discuss their comprehensive strategy for expanding market share, fostering strong channel partnerships, and driving innovation across both consumer and enterprise segments in India. This in-depth Q&A reveals the company’s commitment to localised solutions, sustainability, and its cutting-edge XPG brand, poised to shape the future of memory, storage, and performance computing in the region.

The interview features insights from Mr Charles Wei, Head of India & SAARC at ADATA Technology and Mr Ravvi Dhyani, Country Manager at ADATA Technology.

Q1. What are ADATA’s top priorities for strengthening its presence and expanding market share in India across both consumer and enterprise segments?
Answer: ADATA’s top priorities in India revolve around deepening market penetration, enhancing brand visibility, and delivering cutting-edge solutions tailored to local needs. For the consumer segment, we’re focused on expanding our SSD and DRAM portfolio ...