Tech »  Topic »  Exclusive: ‘I don’t think it would be good for Sigma to just chase a trend we don’t know could end in 6-12 months’ says CEO on its plans for compact cameras

Exclusive: ‘I don’t think it would be good for Sigma to just chase a trend we don’t know could end in 6-12 months’ says CEO on its plans for compact cameras


(Image credit: Alicia Haddick)

Sigma in recent years has been majorly expanding not just its lineup of lenses, but its cameras. The company has released a number of lenses that it hasn’t typically produced before, such as the 300-600mm f/4 for wildlife and sports photographers, as well as surprising us with the Sigma BF, a sleek all-metal camera with a unique, striking design that caused waves last year.

At CP+ 2026, Sigma unveiled a further two new lenses: the 15mm f/1.4 (APS-C) and 35mm f/1.4 (full-frame) lenses in the Contemporary and Art series respectively, alongside the development of the 85mm f/1.2 in its Art range. They are a mix of all-new lenses in the company’s expansive lineup and upgrades of existing lenses.

While this made the company’s lineup at this year’s CP+ quieter compared to the expansive showcase in ...


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