Exclusive - new Qualtrics CEO Jason Maynard on why ‘experience context’ will make or break agentic AI

Jason Maynard is exactly four hours into his tenure as Qualtrics CEO when he sits down with us for his first interview in his new role. Maynard has a long history with the diginomica team, with our paths crossing regularly over the past decade during his time at NetSuite and then Oracle - and now taking up his first CEO role at Experience Management (XM) leader Qualtrics. What emerges from the discussion today is that Maynard has a thoughtful framework for where Qualtrics fits into an enterprise AI landscape that's becoming increasingly crowded and confusing. Maynard says:

Experience Management is more important than ever, especially with AI. The key thing is, when you think about human experience and understanding human experience, you have to act on what matters in context. That matters massively when you're trying to deliver an agentic experience.

Context is obviously the buzzword of the past ...