Elastic announces Sarah Croft as Partner Director for Asia Pacific

As Elastic appointed Sarah Croft (née Wilson) as partner director, APAC. Based in Singapore, Croft brings more than a decade of experience in enterprise technology, most recently serving as Datadog’s Alliances Manager for South Asia. In her new role, she will oversee Elastic’s partner approach in the region, working closely with partners across the region to build their capabilities using the Elasticsearch Platform and developing effective go-to-market strategies with them.

Croft spent the past six years at Datadog, where she led South Asian alliances and channel business, playing a key role in developing the cloud strategy and scaling key resellers across the region. These experiences will enable her to further expand Elastic’s partner strategy in the APAC region.

“Driving impact with AI across APAC will depend on the strength of our partner ecosystem, and we’re committed to enabling, educating, and celebrating the accomplishments made with our ...