EA partners with the company behind Stable Diffusion to make games with AI

Electronic Arts has announced a new partnership with Stability AI, the creator of AI image generation tool Stable Diffusion. The company will "co-develop transformative AI models, tools, and workflows" for the game developer, with the hopes of speeding up development while maintaining quality.

"I use the term smarter paintbrushes,” Steve Kestell, Head of Technical Art for EA SPORTS said in the announcement. "We are giving our creatives the tools to express what they want." To start, the "smarter paintbrushes" EA and Stability AI are building are concentrated on generating textures and in-game assets. EA hopes to create "Physically Based Rendering materials" with new tools "that generate 2D textures that maintain exact color and light accuracy across any environment."

The company also describes using AI to "pre-visualize entire 3D environments from a series of intentional prompts, allowing artists to creatively direct the generation of game content." Stability AI is ...