Dyson's new launches are proof that branching out isn't always a good thing

Dyson recently launched three new home appliances: a wet floor cleaner, the Clean+Wash Hygiene, a robot vacuum, the Spot+Scrub Ai, and a regular vacuum, the PencilVac Fluffycones. Of the three, the manual vacuum stands head-and-shoulders above the others.

It makes sense: Dyson has long been considered the vacuum king. There are decades of expertise to draw on there. The other products? Not so much.

It's further convinced me of something I've been thinking about for some time: that brands should lean into what they're good at, rather than trying to be everything to everyone. I don't mean just making one type of product, but I do mean focusing on the expertise you have in your business and looking to maximize it.