Dynatrace Perform 2026 – why enterprise AI now hinges on design and agency

In two executive discussions, Dynatrace sidestepped the usual AI script entirely. There were no breathless promises of autonomous everything and no grand visions of eliminating human intervention. Instead, the focus was on the practical realities of enterprise AI transformation - where ambition collides with complexity, governance, and organizational maturity.

Colleen Kozak, Chief Transformation Officer at Dynatrace, described a noticeable shift in how customers are framing value:

The thing that really grabbed me was the way customers are talking about what end to end actually means for them, and how valuable Dynatrace is becoming in helping them understand how their business really works. Business observability, rather than just observability technology, and the added depth that comes from that has really stood out this time around.

Customers are discovering that observability platforms can surface sustainability metrics, customer experience layers, and business process flows - not just infrastructure health. The conversation is moving from 'is ...