Dreamforce 2025: Top 5 Salesforce content management insights

Hey Trailblazers – what a week! Dreamforce 2025 was a whirlwind, and being on the ground at the OpenText booth was the best seat in the house. I talked to hundreds of people, from sales reps and service agents to IT directors. And the vibe was clear: everyone is trying to figure out how to use Salesforce integrations to work smarter, not just faster. The energy was electric, from the main keynotes to the breakout sessions. Here are my five favorite Salesforce content management takeaways based on the real, on-the-floor conversations we had. 

1. Everyone needs an AI content assistant right now 

The number one question we got was, “How can AI help my team right now?” It wasn’t about future tech; it was about getting contextual insights from documents of all formats, and questions answered immediately. 

That’s why people were so excited about the combination of OpenText Content ...