Don’t bother with the retailer’s website, says Google: Gemini can shop for you

Google is aiming to turn Gemini into a one-stop personal shopper with what it hopes will become a global standard for agentic AI commerce, and it's already persuaded major retailers to let Google handle transactions without sending users to their websites. 

Google announced a new Universal Commerce Protocol (UCP) on Sunday, alongside some other agentic AI shopping features, that it said is designed to act as "a common language for agents and systems to operate together across consumer surfaces, businesses and payment providers." 

What that essentially means, Google explained, is that agents won't need unique connectors in order to facilitate digital transactions, so Gemini's end-user shopping agents should communicate with other agentic AI more easily. It's yet another agentic AI protocol from Google, and the company says it's compatible with its other AI protocols, including Agent2Agent, the Agent Payments Protocol, and the Model Context Protocol ...