Digital twins help us validate AI before scale: Anil Menon, CIO, Lulu Group

For enterprises operating at scale, technology is no longer just an enabler, it is a moving target. For Anil Menon, CIO, Lulu Group India, the challenge is not about chasing every emerging trend, but about making deliberate, culturally aligned choices in an increasingly complex digital landscape.

“Technology today is so vast that you simply cannot be everywhere at once,” Menon says. Instead of reacting to buzzwords, Lulu Group has adopted a pain-point-first approach. The organisation identifies its most pressing challenges, prioritises them, and then evaluates which technologies can meaningfully address those gaps. While access to information is easier than ever, Menon believes the real work lies in curation, adapting technology to the organisation’s environment and culture.

“That is where we spend most of our time today,” he explains. “How do you curate technology to fit your culture? That’s the difficult part.”

This philosophy extends to experimentation ...