Did You Know: The Real Profit Engine Isn’t Just Data, It’s All Data Context

Connected World Editorial Director Peggy Smedley recently sat down with Twisthink CEO Dave Moelker to get to the heart of why contextual data is so vital today and why this is truly a gamechanger for OEMs (original-equipment manufacturers) as they look to the future to compete, and deliver outcomes that outperform their most challenging competitors in a world that never sleeps, but demands provocative data insights, smart new revenue streams, and excellent winning service anywhere in the globe. And that means data context.

CW: Why do so many predictive maintenance solutions still lack critical context?

DM: Too many solutions were built as single-point solutions, focused on technology rather than considering the people, processes, and contextual data required to deliver the necessary business outcomes. There’s a common assumption that simply capturing machine data will generate value. In reality, data collection and predictive analytics are only the beginning of the process ...