Design in the age of AI: How small businesses are building big brands faster

Presented by Design.com

For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was proven. Today, it’s one of the first. The rise of generative AI has shifted how small businesses imagine, launch, and grow — turning what used to be a months-long creative process into something interactive, iterative, and accessible from day one.

Search data tells the story. Since 2022, global interest in “AI business name generator” has surged more than 700%. Searches for “AI logo generator” are up 1,200%, and “AI website generator” 1,600%. Small businesses aren’t waiting for enterprise AI trickle-down. They’re adopting these tools en masse to move faster from concept to brand identity.

“The appetite for AI-powered design has been extraordinary,” says Alec Lynch, founder and CEO of Design.com. “Entrepreneurs are realizing they can bring their ideas to life ...