Dell Technologies rolls out ‘Tech ON Wheels’ to engage enterprises across 20 Indian cities

As enterprises across India reassess workplace technology and IT infrastructure to support digital transformation, technology vendors are exploring new formats to engage customers beyond traditional experience centres. In this context, Dell Technologies has launched Tech ON Wheels, a mobile experience centre aimed at showcasing its solutions portfolio directly to customers across the country.

The initiative will run from January to June 2026 and cover around 80 locations across 20 cities. According to the company, the mobile unit will begin its journey in southern India between January and March, before moving through western and northern regions and concluding in eastern India. Planned stops include major business and IT hubs such as Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, Chennai, Ahmedabad and Kolkata, along with other cities.

Bringing technology closer to business environments

Dell Technologies said the objective of Tech ON Wheels is to provide enterprises, SMBs and IT decision-makers with ...