Cybersecurity Platforms Reshape Buyer Behavior

Omdia's Jay McBain on Role of Ecosystems and AI in Platform Dominance Michael Novinson (MichaelNovinson) • November 26, 2025

The cybersecurity industry is consolidating around platforms as enterprises seek scalable, integrated solutions. Jay McBain, chief analyst at Omdia, said platform leadership depends on coordinating vendor ecosystems across all seven layers of the security stack.

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Millennials now lead most cybersecurity buying decisions. These buyers value outcome-focused, team-based approaches over best-of-breed tools. Platform companies that offer pre-integrated capabilities and co-selling support have an edge in influencing purchase journeys and driving enterprise value.

"It's a team sport. There's no one partner that can help me do everything. They're not experts in everything," McBain said.

In this video interview with Information Security Media Group at Microsoft Ignite 2025, McBain also discussed:

• Why edge computing and artificial intelligence are renewing focus on endpoint ...