Cybersecurity Awareness Month 2025: When seeing isn't believing

Deepfakes are blurring the line between real and fake and fraudsters are cashing in, using synthetic media for all manner of scams

29 Oct 2025

Can you tell what’s real online? It's become increasingly difficult as advances in AI and deepfake technology can help anyone create eerily convincing videos, images, and audio. Scammers waste no time cashing in, using AI-powered media for all manner of scams. For example, they increasingly deploy deepfake versions of well-known figures to promote bogus investment opportunities or create deepfake nudes from people’s benign photos in order to extort money from them. Businesses aren't spared either, as synthetic voices and videos are being used to trick employees into wiring corporate money to criminals.

Watch the video with ESET Chief Security Evangelist Tony Anscombe to learn more about how you can sharpen your defenses against deepfakes. This video closes out our series of ...