Crucial is a casualty of AI's hunger for RAM

Micron Technology is winding down its consumer-facing Crucial brand to focus on providing RAM and other components to the AI industry, The Wall Street Journal reports. The company plans to continue shipping Crucial RAM and storage through February 2026, and will honor warranty service and support for its existing Crucial products even after it stops selling directly to consumers.

"The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments," Sumit Sadana, Micron Technology's EVP and Chief Business Officer said in an announcement to investors. Micron Technology didn't share how many jobs could be impacted by shuttering Crucial, but did note that it hoped to soften the blow via "redeployment ...