Croma appoints Suman Guha as Chief Digital Officer to accelerate AI-driven omnichannel growth

Tata Group’s consumer electronics retail chain Croma has appointed Suman Guha as Chief Digital Officer, effective 1 April 2026. He will report to CEO and Managing Director Shibashish Roy, marking a significant leadership transition as the retailer sharpens its digital and omnichannel strategy.

Guha brings over two decades of experience spanning deep technology, product leadership, and large-scale digital transformation across global and Indian enterprises. He joins from within the Tata Group ecosystem, most recently serving as CTO at Tata UniStore and working closely with Tata Digital to drive technology synergies across platforms.

A Platform-First Push for the Next Phase of Growth

Croma’s appointment comes at a time when the company is expanding its digital commerce footprint, enhancing customer experience, and integrating technology-led retail operations. Guha’s experience in building composable commerce architectures and data-driven ecosystems is expected to power Croma’s next phase of platform-led growth.

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