Cloudflare report reveals global internet internet traffic grew 19% in 2025 - but a lot of it was just bots

• Cloudflare says global traffic saw a 19% rise in 2025, with Facebook, Google taking top spots
• However bots made up a significant portion, averaging 7% higher than humans traffic
• Googlebot accounted for 4.5% of HTML requests

Global internet traffic rose 19% in 2025, with Google and Facebook once again cementing their positions as the two most popular Internet sites around the world for the fourth year running.

Cloudflare’s 2025 Top Internet Trends report, which highlights traffic patterns, internet trends, and security insights, identified a significant shift around August 2025 where traffic began to soar.

The most visited AI service (perhaps unsurprisingly) was OpenAI, ahead of Anthropic, Perplexity, and Gemini - with Grok/xAI stumbling down in 9th place behind Character[.]AI , Windsurf AI, and QuilBot.