Cisco 360 Partner Program - the channel strategy quietly determining Cisco’s fate.

A few weeks ago, Cisco launched its new Cisco 360 Partner Program program to deliver durable growth for both Cisco and its partners. The new program aims to provide consistent, predictable, profitable growth.

It is informed by two main ideas: firstly, to drive growth of One Cisco, the company’s new platform approach that brings together multiple Cisco products and architectures; and secondly, to unlock customer value by paying more attention to delivering customer value and outcomes, not just to winning the deal.

Tim Coogan leads Cisco’s global partner ecosystem and describes the Cisco 360 Partner Program reset as a charter to innovate continuously rather than in spurts, and to react faster to market changes. A partner’s value is measured via new incentives with the new Cisco architectures. The Cisco 360 Partner Program platform is designed to align investment, capabilities and compensation. Coogan clarifies:

The coveted gold partner ...