CIO interview - Paul Coby on his career and The Digital Leader’s Playbook

If there is anybody in the British CIO scene that is well placed, nay, deserves to set out a series of thought-provoking maxims about how to be a digital leader, it is Paul Coby. This is exactly what the current CIO of Persimmon Homes has done, penning The Digital Leader’s Playbook. In this title, Coby shares 62 maxims, as well as a self-analysis test to help CIOs in their role. Coby sat down with diginomica to discuss the book and his CIO career.

Coby became CIO for airline British Airways (BA) in November 2000, six years after transitioning from the public sector, where he had been Principal Private Secretary to the Secretary of State for Transport. He would lead technology at BA during the 9/11 attacks on the US, which had a major impact on the airline industry. In 2008, BA moved into the newly opened Heathrow Terminal ...