Chinese carmaker Chery using DeepSeek-driven humanoid robots as showroom sales staff

Chinese carmaker Chery has started using its own humanoid robots as sales staff in its showrooms.

Chery established a robotics division in mid-2024 and has since shown off a humanoid robot it calls AIMOGA – an acronym that stands for Artificial Intelligence with Multi-Objective Genetic Algorithm.

AIMOGA can walk, understand human speech (thanks to integration with DeepSeek’s AI models) and respond in 10 languages. Chery says the bot possesses a “human-like motion library” that “enhances interactions, offering users a more natural and engaging experience.”

Chery’s Instagram used the image below to lure the AIMOGA-curious to its stand at the recent Shanghai Auto show.

A shot an actual AIMOGA unit at the show is a little less airbrushed.

A vid depicting the bot appeared around a year ago and shows it accompanying ...