ChatGPT or Super Bowl? OpenAI premium ads could cost as much as a prime NFL TV slot - but which is better value?

• OpenAI could charge premium ad rates without offering detailed engagement data to advertisers
• ChatGPT ads will rely entirely on impressions rather than click-based performance metrics
• Users paying for GPT Plus avoid ads, leaving free subscribers exposed to marketing

As OpenAI is preparing to introduce ads inside ChatGPT, early signals have suggested pricing which rivals some of the most expensive media inventory available today.

Reporting from The Information has claimed the company is internally considering rates as high as $60 per one thousand views.

This figure places ChatGPT ads in the same cost range as live National Football League broadcasts, including premium slots for the upcoming Super Bowl.