CEOs want to spend more on AI - but they aren't seeing any big returns just yet

• Only 9% of UK organizations have successfully scaled AI
• Company constraints are the issue – not the technology itself
• PwC calls for clearer goals and readiness to adapt as the landscape changes

New research has claimed that while four in five (81%) CEOs are now prioritizing technology, AI and data investments, up from three in five (60%) in 2025, many are still not seeing the returns they'd hoped for.

Barely one in 10 (9%) of UK organizations surveyed by PwC have successfully scaled AI – most others are still either in the early stages, or they're still planning.

But the need for AI is clear – half (52%) see it as key to competitiveness as its utility goes beyond basic chatbot applications.