Businesses are struggling to implement "responsible AI" - but it could make all the difference

• Experian report finds 87% of leaders agree responsible AI will set them apart from competition
• Not even half feel they’re prepared to deploy AI responsibly
• Many lack high-quality data to take AI to the next level

Although AI tools have been proven to boost productivity in some cases, the technology is not without its fair share of concerns - namely job security, costs and emissions.

New research from Experian has found three in four (76%) businesses now agree that putting responsible AI into practice is now one of their biggest challenges.

This is despite 89% of UK business leaders acknowledging that AI is already improving their performance, and looking ahead, 87% agree that responsible AI will become a key competitive differentiator within the next two to three years.