Building enterprise software from India, for the world

By Nikhil Mangal, Senior Vice President, Zeta

Two decades ago, the idea that India could design and export enterprise software at scale seemed improbable. The country was viewed as the IT services back office of the world — valued for execution but rarely for product innovation. Today, that perception has fundamentally changed. Some of the most mission-critical platforms in global financial services — core banking systems, card processing platforms, fraud engines, and customer engagement software — are built in India.

This shift wasn’t accidental. It resulted from a unique confluence of deep technical expertise, an understanding of complex business problems across industries, and the ambition to think beyond borders.

From Services to Product DNA

For decades, India was known for its services industry — brilliant engineers solving global problems across time zones. But over the past decade, something fundamental changed. A new generation of companies began building products for the ...