Broadcom 'bulldozes' VMware cloud partners as March deadline looms

exclusive Broadcom this week brought the hammer down on the Advantage Partner Program for VMware Cloud Service Providers (VCSPs) – and the clock is now ticking for any third parties working to close sales.

For customers, this potentially represents a massive supplier shake-up, with sources claiming that hundreds of CSPs across Europe are affected.

The news may not come as a shock to Reg readers because the direction of travel was indicated when Broadcom shuttered VMware's reseller/solution provider schemes in early 2024 and moved to the invite-only Broadcom Advantage Partner Program. Broadcom has also started to license new bundles, including products previously sold as standalone, and altered support for perpetual license holders.

Dramatic changes also hit cloud service providers. Broadcom gave notice on October 31 that it was phasing out the VCSP program and sunsetting the White Label model for partners in the European Economic Area. It is now ...