Bristol Myers Squibb launches Mosaic: Signals a new era for tech-accelerated patient care

Bristol Myers Squibb and Accenture announced the official opening of a new AI-powered content hub, ‘Mosaic’, in Mumbai, India. This GenAI-enabled content hub will accelerate Bristol Myers Squibb’s commercialisation through enhanced digital capabilities, which will help identify physician’s educational needs in real-time, enabling rapid creation of patient-centric content.

The Mosaic content hub was officially launched today in Mumbai by Adam Lenkowsky, Chief Commercialisation Officer of Bristol Myers Squibb and Ndidi Oteh, global CEO of Accenture Song. 

“The future of healthcare is about meeting clinicians and patients where they are and doing so in meaningful ways. This partnership reflects our BMS approach to end-to-end digital transformation,” said Adam Lenkowsky, Chief Commercialisation Officer, Bristol Myers Squibb. “The Mosaic content hub will ultimately improve patient experience by making it easier for our marketing teams to create and share timely, tailored communications with health care professionals.”

Bristol Myers Squibb ...