Bringing a B2C mindset to a B2B challenge - Piyush Sagar Mishra, Twilio Head of Marketing Innovation and AI, explains how

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra. This isn’t Mishra’s first time diving into AI at the firm. In 2024, the company began experimenting with generative AI (gen AI), and Mishra was involved in designing AI-focused workstreams, including an inbound Enterprise Sales Automation (ESA) that was highly successful. But the work he was doing with AI wasn’t the only reason he was chosen for this new role, he says:

If you want to build something for the company, you want somebody who understands the workflows and has played the role of an operator and a consumer. So, before moving into this role, I was managing growth marketing. And growth marketing is a very interesting role at Twilio because, fundamentally, it's a PLG business. Individuals come in, they start building on Twilio, and ...