Box’s COO on why you should put content at the heart of your AI strategy

We’ve had a rush of reports recently that attempt to quantify the outcomes of enterprise AI investments — and content management provider Box has now entered the game with its own survey, The State of AI in the Enterprise 2025.

This commissioned report surveyed over 1,300 enterprise decision-makers across industries and geographies — providing an interesting snapshot of AI adoption, the differences between winners and losers, and the value of thinking big. As a TLDR; almost 70% of respondents believe that AI will reshape their sector and 90% intend to increase AI budgets over the next year to respond.

But what does it all really mean?

With a background in both cloud (at Google) and management consulting (at McKinsey), Box COO Olivia Nottebohm now runs Box’s customer-facing operations — giving her an interesting vantage point for tracking the operational changes wrought by AI.

I caught up with her to pick ...