B&O's New Phantom And Mirage Speakers Rock Pretentious Vibes & Cost At Least $190K

Bang & Olufsen has once again blurred the lines between high fidelity audio and sculptural fine art with the reveal of two flagship loudspeakers, the Beolab 90 Phantom Edition and Mirage Edition. Whether they're worthy of their six-figure price tag is a whole other discussion altogether.

The remarkable, reimagined. Introducing Beolab 90 Phantom and Mirage Editions. Created in celebration of our centenary year, each edition is a fusion of extraordinary design, uncompromising craft, and acoustic purity.#BangOlufsen pic.twitter.com/b1UMj0Y5iR

— Bang & Olufsen (@BangOlufsen) December 11, 2025

B&O's new additions, the Beolab 90 Phantom Edition and the Beolab 90 Mirage Edition, are the latest phase in the Atelier Edition products, a highly limited series introduced to celebrate the Danish company’s centenary year. Built upon the legendary 8,200-watt Beolab 90 platform, these two releases are conceptual opposites. As the name implies, the Phantom Edition is all ...