boAt unveils Chrome Ivory: A Jewellery-Inspired Premium Smartwatch for Women, Co-Designed with GIVA

For women, a smartwatch needs to be more than just a device – it should be an extension of her personal style. boAt, India’s No. 1 audio and wearables brand, presents the Chrome Ivory – a premium smartwatch designed as a statement accessory that seamlessly blends wearable technology with jewellery-inspired elegance. With this launch, the brand aims to redefine premium smartwatch for women that combines bold design, intelligent features, and holistic wellness into a wearable that stands out with purpose. 

Co-designed with GIVA, the Chrome Ivory is crafted for women who view their smartwatch as part of their overall look — whether at work, during celebrations, or at social gatherings. Its refined metallic build, high-gloss premium finish, and carefully contoured design elevate the smartwatch beyond everyday utility, transforming it into a lifestyle accessory meant to be worn with confidence. The Chrome Ivory features a large 1.70-inch AMOLED display, offering a bold ...