boAt and GIVA celebrate women who wear their charm

In a latest heartfelt campaign featuring Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, boAt and GIVA celebrate women across different professions who, despite their challenges, continue to tackle them with their ‘charm’, with Chrome Ivory as their constant companion.

Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, boAt, India’s number 1 audio and wearable brand, and GIVA, leading D2C fine jewellery brand come together to celebrate women who continue to show up with confidence and individuality, with Chrome Ivory as a companion that reflects the charm they carry with them.

Staying synonymous with boAt and GIVA’s philosophy of authenticity, the Wear Your Charm campaign features Chetna Pande, Bhavika Sharma, Sanjana Ganesan, Aisha Ahmed, and Cipia Artul, women who represent different professions and journeys. Through their ...