Black Friday Spending Hit $11.7B in US, Adobe Says

We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details.

Americans spent $11.7 billion on shopping on Black Friday, according to Adobe’s Holiday Shopping Trends report for 2025.

Adobe compiled trillions of retail data points to forecast how consumers shopped, and are expected to shop, during the peak winter season. The company’s latest analysis outlines how spending habits, technology adoption, and the structure of the retail calendar are continuing to evolve, offering retailers an early blueprint for maximizing engagement and sales. In fact, the 2025 data reveals an increase compared to Black Friday in 2024, when shoppers in the U.S. spent $10.8 billion.

The findings suggest another transformative year ahead. From the rapid ascent of mobile commerce to the expanding influence ...