BCGX–FICCI report calls for ‘invent-first’ approach to strengthen India’s AI impact

India is at a critical juncture in its artificial intelligence journey, according to a new report by Boston Consulting Group’s tech build and design unit, BCGX, and the Federation of Indian Chambers of Commerce & Industry (FICCI). While the country has emerged as one of the fastest-growing AI markets globally, the report argues that strong adoption has not yet translated into proportionate economic value or deep innovation.

Titled India’s Triple AI Imperative: Succeeding with AI in India, the report highlights what it describes as a persistent gap between AI adoption and measurable business impact. Based on proprietary BCGX research and policy analysis, the study calls for coordinated action by enterprises, startups, MSMEs and policymakers to unlock the next phase of AI-led economic value creation.

According to the report, India’s AI strategy needs to evolve from an “adopt-first” approach—focused largely on deploying existing AI ...