AWS Clean Rooms launches privacy-enhancing synthetic dataset generation for ML model training

Today, we’re announcing privacy-enhancing synthetic dataset generation for AWS Clean Rooms, a new capability that organizations and their partners can use to generate privacy-enhancing synthetic datasets from their collective data to train regression and classification machine learning (ML) models. You can use this feature to generate synthetic training datasets that preserve the statistical patterns of the original data, without the model having access to original records, opening new opportunities for model training that were previously not possible due to privacy concerns.

When building ML models, data scientists and analysts typically face a fundamental tension between data utility and privacy protection. Access to high-quality, granular data is essential for training accurate models that can recognize trends, personalize experiences, and drive business outcomes. However, using granular data such as user-level event data from multiple parties raises significant privacy concerns and compliance challenges. Organizations want to answer questions like, “What characteristics indicate ...