At CES 2026, Sony Honda Mobility's latest Afeela 1 still feels woefully out of date

It's been six years since Sony first rolled out its prototype car at CES 2020. It was called the Vision-S back then, and I remember everyone endlessly debating just how serious the consumer electronics powerhouse was about making a car. Over the subsequent half-decade, Sony has proven it is not only serious, but absolutely hell-bent on making this thing a reality.

At CES 2026, we're still somehow about 12 months away from that car hitting the roads. Now called the Afeela 1, instead of being built by Sony proper it will come from the joint venture Sony Honda Mobility. It will start at $89,900, offer around 300 miles of range, and wear an exterior design so sedate that even the 31.5-inch-wide "Media Bar" micro-LED integrated into the nose barely makes an impact.

With the Afeela up ...