Ask Intel replaces phone support as the primary customer entry point

In a bid to restructure its operations, Intel has launched “Ask Intel,” an AI-powered assistant, to serve as the primary entry point for warranty checks, troubleshooting guidance, and case creation across Intel’s support website.

This shift follows the company’s decision to scale back inbound public phone support in most countries and consolidate customer engagement around web-based systems.

The company has also discontinued direct interactions through certain social media channels, narrowing communication toward centralized digital workflows.

Ask Intel

Ask Intel was developed on Microsoft’s Copilot Studio platform, which allows enterprises ...