Are Old-School SaaS Metrics and KPIs Holding You Back?

For decades, it has been a mantra of virtually every business domain – from sales to engineering and everything in between – that you can’t optimize what you can’t measure.

That sentiment remains as true today as ever. Hence why SaaS businesses continue to collect and analyze a wide variety of metrics and KPIs as a way of understanding how they’re doing and how to improve.

What has changed in recent years, however, is the types of metrics that businesses collect. Forward-thinking organizations are no longer settling for simplistic data that provide broad and vague insights. With the help of new technology, they’re analyzing more precise and meaningful metrics.

Allow me to explain by assessing how metrics and KPI strategies have evolved. I’ll focus on the domain I know best – sales and customer engagement – but as I’ll explain, this shift has major implications across the entire ...