Apple Reportedly Plans Multi-Day Product Blitz In Major Shift To Past Events

Apple confirmed its first big product event of this year as the company sent invites to press for a “special Apple Experience” taking place in New York, London, and Shanghai. However, this slate of product launches will be different from past ones, according to Bloomberg’s Apple insider Mark Gurman, who’s expecting a slew of new additions to the company’s various lineups.

Apple typically has big keynote livestreams when it announces its more popular devices, but Gurman says this time will see a different format. He notes the use of the phrase “special Apple Experience” on the event invite, which will be for hands-on impressions by influencers and members of the media. That’s not exactly out of the ordinary, but as Daring Fireball’s John Gruber points out, it’s taking place on a Wednesday, which certainly stands out.

Instead, the company will likely be announcing its ...