Apple Plots iPhone Revamp to Reduce Reliance on Annual Fall Launch

We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details.

Apple is preparing the most significant transformation in the iPhone’s 17-year history.

The plan is all about redefining both the device’s hardware roadmap and the timing of its annual releases. The shift reflects an effort to stabilize revenue throughout the year, reduce pressure on its workforce and suppliers, and better position Apple in a crowded, fast-moving smartphone market.

The changes, first detailed by Bloomberg, represent a philosophical pivot away from Apple’s long-running fall launch spectacle — an event that has shaped global consumer expectations and Wall Street forecasts for more than a decade.

A three-year iPhone revamp

Apple is currently in the midst of introducing three all-new iPhone concepts over three consecutive years ...