Apple May Pay Google $1 Billion Per Year To Supercharge Siri With Gemini AI

Apple has failed to make a big splash in the AI space and hasn’t come close to delivering on the promises it made when it debuted Apple Intelligence. This has led Apple to explore partnerships with several third-party AI providers to right the ship, specifically to improve its Siri assistant. According to Bloomberg’s Mark Gurman, Apple is on the verge of finalizing a deal with Google.

The deal would see Apple paying Google a billion dollars a year for a customized Gemini AI, which would use a 1.2 trillion parameter model. This is leaps and bounds ahead of Apple’s own in-house model that features a modest 150 billion parameters. This jump in power should mean a more capable Siri that can do more than set a timer or tell you the weather.

Although this is a monster deal, it’s unlikely customers will know much about ...