Apple May Launch An Ultra-Premium MacBook Above The MacBook Pro

Coming off a whirlwind week jam-packed with new Apple product announcements, including the MacBook Neo, the most affordable MacBook to date, the rumor mill is bristling with what comes next. If the chatter ultimately proves accurate, we will see Apple launch a string of ultra-premium hardware devices. One of those products is said to be a MacBook that sits above the MacBook Pro, which has just been refreshed with new M5 Pro and M5 Max silicon.

A MacBook Ultra, if you will, would be the antithesis to the MacBook Neo. According to Bloomberg's Mark Gurman and the latest edition of its Power On newsletter, Apple is prepping a "more significant shift" towards higher-end product launches after having unveiled lower-cost devices like the Neo and iPhone 17e. He describes them as 'ultra' products, though whether Apple ends up using that designation like it has for certain other products (Apple Watch ...