Apple is reportedly considering red as the next premium color for its iPhones

First, we got iPhones in Hermès orange, and now we might get them in Louboutin red. According to Bloomberg's Mark Gurman, Apple is already mulling over what the next premium colorway will be for its iPhone Pro models. While we're not expecting iPhone 18 announcements until later this year, Gurman reported that "red is the new flagship color in testing for the next iPhone Pros."

Gurman added that there were rumors of purple and brown shades, but predicted that these could just be different shades of the main red option. Red is definitely a departure from Apple's usual palette of more modest tones, but the company could be trying to continue the momentum of its flashier Cosmic Orange option that has been boosting sales in China. The bold orange option has been informally rebranded as Hermès orange among fans and is becoming somewhat of a status ...