Anthropic apes OpenAI with cheeky chatbot commercials

AI companies are looking for new ways of burning cash other than by handing it to hyperscalers for model training. So now they're setting money on fire by buying Super Bowl ads that mock rivals.

Anthropic, everyone's favorite AI company that doesn't make ChatGPT, has decided that its Claude AI model family will remain free of advertising, unlike rival OpenAI, and wants everyone to know about it.

By letting "everyone" know, we mean everyone who chooses to watch the Super Bowl, as the firm plans to run a pair of TV commercials during this Sunday's game, according to the Associated Press.

Anthropic has actually created four of the commercials, each a minute long, all of which follow the same pattern: a user asks a chatbot for advice concerning some aspect of their life. The chatbot, represented by a real person speaking in a somewhat unnatural manner ...